BRAND IDENTITY & DIGITAL DESIGN
Mubadala Energy
Energizing the future
CLIENTMubadala Energy
ENGAGEMENT2021-2023
DELIVERABLESBrand Identity, Web UI & UX, Content Creation
OVERVIEW
Mubadala Petroleum, one of the leading oil and gas companies has identified a shift in the market and decided to recognize that their business must adapt to these new drivers and that they need a brand that reflects their new strategic focus.
The oil and gas landscape is now shifting into a hydro carbon and natural gas space and Mubadala Petroleum decided to shift their whole narrative and evolve into a new brand.
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OUR DESIGN STORY
We found an opportunity to represent the concept of transition (into a more responsible energy) between the letters ‘a’ and ‘e’. The logo is infused with a vibrant gradient starting from a deep purple that speaks to the current position with a transition towards the future.
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Omnia have worked closely with Mubadala Energy to build a new identity built around the concept of ‘the Future’. Future is a shared quality for global energy producers and focuses on sustainability and the challenge of a net –zero carbon world.
![](/-/media/Project/OMNIA/OMNIA/Case-Study-Details/Mubadala-Energy/cards-1.webp?iar=0&hash=BCFB475CEE426685003F7FFC3FA32D3D)
A new system,
made to disrupt an old one
11
Countries
500+
Employees
70
%
Gas weighted portfolio
430
K+
Barrels of Oil Equivalent a Day (boed) in 2021
Adaptation view
MOB
DESK
![](/-/media/Project/OMNIA/OMNIA/Case-Study-Details/Mubadala-Energy/Omnia-Card-1.webp?iar=0&hash=FE22BBC734A775145A7E994D1B447D46)
![](/-/media/Project/OMNIA/OMNIA/Case-Study-Details/Mubadala-Energy/Omnia-Card-2.webp?iar=0&hash=7814B6A35024BF7B61C535867B8E7649)
Gallery
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