OVERVIEW
Be part of the most valuable platform to gain knowledge, expert insight, and network with fellow professionals and see how Sitecore’s products can elevate your user’s digital experience to the next level.
- Delve into Sitecore’s latest innovations
- Listen to our lineup of Sitecore seasoned Experts (MVPs)
- Local & Global Speakers
- Refreshments on Us!

Speakers







Agenda
Registration & Networking
Opening Remarks
Speaker: Ahmad Harb
Introduction to the event, overview of the theme, and a brief on the importance of Sitecore's role in shaping digital experiences.
Session 1: Navigating the Shift: Transitioning from Sitecore XP to XM Cloud
A Mindset Shift : Adapting from Sitecore XP Architect to Headless XM Cloud Architect
Speaker: Andiapan Ravi
Explore the capabilities and benefits of Sitecore XM Cloud, with a focus on headless architecture and scalability:
- Breaking Down Strategies: Transitioning from Sitecore XP to XM Cloud
- Critical Customization areas: Business Logic, Middleware, and Content Search in XM Cloud
- Crafting Effective Hosting Strategies for a Successful XM Cloud Migration
- Streamlining DEVOPS for a Smooth XM Cloud Transition
- Sitecore Personalization in Action
- Strengthening Security During Your Migration to XM Cloud
- Crafting Seamless Omni-Channel Experiences: Connecting Every Customer Touchpoint
- Embracing MACH Architecture: Unlocking the Power of Technology-Agnostic Solutions and Samples
Session 2: Deep Dive Into Sitecore Search with AI - Enhancing Site Navigation and Content Discovery
Speaker: Tariq al Rajabi
A deep dive into Sitecore Search, demonstrating its power to enhance user experience through intelligent search capabilities.
-
Intro - What is Sitecore Search?
-
Index Sources
-
Filtering & Faciting
-
React SDK & Rest API
-
Events & Analytics
-
Q&A
Session 3: Success Journey: Resources after sales
Coffee Break & Networking
Session 4: Innovating Digital Experiences at ADNOC : A Deep Dive into Sitecore Headless Integrations for Employees and Public Platforms
Speaker : Murad Abu Salma, Software Architect ADNOC
Explore how ADNOC is redefining digital engagement through a compelling case study presented by Murad Abu Salma their Solution Architect.
This session will dive into the creation of ADNOC’s internal employee platform, built on Sitecore with headless architecture and complex integrations to support essential employee services and content delivery. Additionally, the presentation will cover ADNOC's approach to revamping its public websites, showcasing how Sitecore’s versatile technology has been utilized to elevate user interactions and enhance overall digital presence. Gain insights into the challenges, solutions, and best practices that shaped ADNOC’s digital transformation journey.
Session 5 : Simplifying Cloud Management: Best Practices and Insights with Sitecore Managed Cloud
Session 6 : Crafting Next-Gen Digital Journeys : How FAB Used Sitecore to Elevate Customer Experience
Speaker : Sathik Ali, Service Owner of Digital Marketing Technology, FAB
Step into the digital transformation journey of FAB as their Service Owner of Digital Marketing Technology showcases how Sitecore’s headless architecture enabled the creation of personalized and efficient web journeys.
This session will highlight the development of FAB's customer onboarding journey for credit cards, detailing the challenges faced and the innovative solutions implemented.
Learn how Sitecore’s headless approach empowered FAB to design flexible, scalable, and customer-centric journeys, overcoming obstacles and setting new standards in digital onboarding.
Explore the strategies that drove success and discover key takeaways for implementing headless solutions in your own projects.
Panel Q&A:
Speaker: Ahmad Harb
Summary of key takeaways, Q&A session with all speakers, and an invitation to further networking.