OVERVIEW
The UAE is a global hub and growth engine for sustainability, technology, business, commerce and tourism. The country is uniquely positioned to build bridges and foster consensus to accelerate inclusive climate progress.
COP28 is where urgency meets hope. Where the gap between ambition and action may be closed - with meaningful, practical and pragmatic solutions. COP28 brings the world together at a pivotal, consequential moment - to shape our collective commitment to climate action and to meet the globally agreed warming limit of 1.5°C.
We found an opportunity to represent the concept of transition (into a more responsible energy) between the letters ‘a’ and ‘e’. The logo is infused with a vibrant gradient starting from a deep purple that speaks to the current position with a transition towards the future. The creation of seamless and effective brand design is achieved through understanding people. Recognising the way people think, behave and interact with client brands. That’s why our design is grounded in real data and the latest research that analyses human behaviour and preferences.
