An engaging cinema experience

Reel Cinemas offers a truly unparalleled movie experience. As one of the largest Cineplex’s in the UAE, they provide an unmatched variety of blockbuster movies. Reel Cinemas can be found in The Dubai Mall, Dubai Marina Mall, The Beach and City Walk. They are part of Emaar Entertainment which is a leading operator of exceptional and unique experiences that bring delight, enrich lives and surpass customer expectations.


Digital strategy, website design, front-end development and Sitefinity development.


Cinema outlets in the Middle East had traditionally provided poor user experiences in the browsing of latest movies and purchasing tickets online. Our challenge was to redesign the website look and feel to enhance the user experience and drive an increase in ticket sales.

In addition, we were tasked to develop a system which allowed users to select their seats in a visual way in as few steps as possible that followed a simple purchasing process.


Our approach to the user interface design was to primarily highlight the current and upcoming movies. This achieved a visually appealing solution to movie browsing, making it easier for users to find current and upcoming movies with the ability to filter by Reel Cinema experiences. The new website was built upon the Sitefinity .Net content management system which provides a reliable and secure platform for managing user data.

The brand has continued to thrive online as one of the leading cinema outlets in the Middle East as it naturally grows within an exciting market.

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Reel Cinemas

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