Tiger Woods Golf Resort
Challenge
As the first course ever designed by the greatest golfer of all time, The Tiger Woods Al Ruwaya Golf Club is nothing short of a historic address.
The client was seeking a bespoke membership pack that would invite a refined list of candidates to become members of the course, offering a rare opportunity for the lucky few to become part of history.
Solution
Given the strong, contemporary, high-end nature of the brand, Omnia created a luscious brochure that balanced content with design, taking the reader on an evocative, personal journey of what the course offered.
The production values were impeccable - a jet-black cover was foil blocked and stitched on the spine to enhance the visual and tactical impact while the interiors offered Tiger's innermost thoughts on the course design, its intricacies and the hazards of each of the unique 18 holes.
Personal, high-end, rich. The final brochure was a perfect reflection of the Tiger Woods Al Ruwaya Golf Club brand ethos.