Saadiyat Beach Golf Club
Challenge
Featuring the Middle East's first seafront golf course, Saadiyat Beach Golf Club is a haven of relaxation and leisure unique to the region. As the first course to be completed on Saadiyat Island, the destination is also something of a marker in the sand.
Omnia was tasked with creating a corporate identity and supporting marketing collateral reflecting the distinctive nature of the club and capturing the luxuriousness of its surroundings.
Solution
Drawing on the unique environment of Saadiyat Beach, an area of natural beauty and a rich wildlife habitat, we developed an accented dolphin brandmark to place the Club in a dramatic yet natural context.
Developing the communication further from the newly-shaped corporate identity, Omnia created a refined collection of Club collateral, literature, merchandise and advertising – key deliverables included the corporate website, brochure, stationery and dedicated advertising campaign.
Taking responsibility for the Club’s environmental way finding and bespoke photography as well, we have shaped a holistic personality that reflects Saadiyat’s strengths in an elegant manner on all fronts.