Solution

We were clear that an Annual Report should be about more than financial results - it must take shareholders and potential investors on a more meaningful journey. A journey, which seeks to inform who they are, how they work, what makes them different, what are their plans and what achievements they have made.

Applying this approach, we created a bespoke design that reflected the success and high value nature of the business through a refined statement-based typographic design. This was produced in three understated but rich production value books, all delivered in a striking white leather embossed case.

Handling theme conceptualisation, Arabic translation and photography, we helped UDC deliver a strong, purposeful statement to its stakeholders.