Solution

Investigating Abu Dhabi's origins, it was clear that a rich cultural heritage still motivated the emirate in the modern day. So with this in mind, we created a concept that expressed a progressive lineage – beginning with the heritage-driven past and moving into a present brimming with dynamism and energy.

Finally, we moved the story into the future – depicting the realisation of Abu Dhabi's vision.

The report itself mirrored TDIC's responsible development ethic by using environmentally friendly paper stocks and inks, duly being developed into an additional corporate social responsibility report - with both books being contained in a bespoke TDIC map style-case. All literature was designed in both English and Arabic.