Omnia - ABU DHABI DESERT CHALLENGE

ABU DHABI DESERT CHALLENGE (ADDC)

Challenge

One of the Abu Dhabi Tourism Authority’s prominent annual events, the Abu Dhabi Desert Challenge (ADDC) features some of the world’s greatest motorsport professionals doing battle in one of the most challenging and captivating environments anywhere on earth.

ADDC needed an identity design and concerted marketing effort to whip up a storm and drive audience participation over the course of 4 days.

Solution

Omnia’s first task was to design the logo for the event. We came up with a mark that encapsulated the dirty, gritty nature of the Challenge in an eye-catching fashion.

Moving on from the logo, our team took on the entire creative marketing platform, giving the Challenge a larger-than-life appeal across important media.

Omnia’s main deliverables for the Abu Dhabi Desert Challenge ended up including all marketing collateral, livery, merchandise, event launch and digital communications.