ABU DHABI COMMERCIAL (ADCB)
Challenge
ADCB is a diversified full services bank involved in corporate, consumer and commercial banking as well as treasury derivative services, property management services and infrastructure finance.
They came to Omnia wanting clear direction and a strong identity for their Wealth Management services - targeted towards mass affluent and high net worth individuals.
Solution
Taking a cue from ADCB’s brand platform – “Long Live Ambition” – we infused their Wealth Management concept with aspiration and personality.
Conceptually, Omnia developed a strong graphic approach utilising the ADCB triangles symbol to further the idea of how ‘ADCB is helping build wealth’. Each triangle comes together to form a stronger whole, helping realise a goal or dream.
The graphic was tweaked and developed for each of the bank’s key offerings in the sector to form a consistent set, each having its own individual appeal.
The scope of our work included concept creation, corporate literature, internal communications, Arabic translation and image sourcing & purchasing.