Advanced Technology Investment Company (ATIC)
Challenge
The Advanced Technology Investment Company (ATIC) is a specialist investment entity focussed on investments in the advanced technology sector. ATIC's sole shareholder is the Government of Abu Dhabi.
They required us to promote their semi-conductor course in Germany - offering students the chance to learn about the industry and assist in the UAE's future development.
Solution
Omnia initially developed a strong graphic interpretation of the connections and circuits that are found in semi-conductors, marking a strong link with the industry.
The finished article created a strong and relevant appeal, bringing a technical and complicated industry alive in the minds of a young audience.
Our creative platform stretched across print advertising, event stands and educational brochures.