Challenge

The objective of the project was to create a new brand for Abu Dhabi's Ice Hockey Team. Omnia was tasked with creating a powerful brand that would capture the hearts and minds of the public, whilst allowing it to compete on a global stage.

Solution

Brand Audit, Research, Workshop Facilitation, Brand Strategy, Naming, Creative Expression, Brand Guidelines, Brand Deployment, Interactive On-line Brand Experiences, Brand Engagement

Brand Name

If someone is 'taken by storm', they are captivated completely. The brand name creates several excellent meanings in the mind of your potential fan base. STRONG. SUDDEN ATTACK. ATMOSPHERIC. BURST OF EMOTION. EXCITEMENT. BARRAGE. BURST.