Facebook’s latest in connecting people to local news – ‘Today In’

Facebook wants to make it easier for people to find local news from vetted sources.

 

“Today In” (currently available in six US cities), will bring together algorithm content from selected publishers and the local news partnership team.

This news comes exactly one year after the launch of the Facebook Journalism Project.

This was launched shortly after the 2016 U.S. Presidential Election where “fake news” spread, leading many to point to the platform as part of the reason for Donald Trump’s somewhat surprising victory.

It would seem that the overall goal of “Today In” and the Journalism Project is to increase efforts to minimise false information by hand-selecting local publishers and mentoring local journalists on best practices.

 

It’s an interesting move for Facebook which leaves us pondering on three main questions;

 

  • What might local news organisations get out of this latest experiment?

 

  • What additional advertising opportunities will arise from this?

 

  • When will the platform allow publishers to add a breaking news label to their posts?

Plan your project with us.