We had the pleasure of welcoming Francesca Boni to the team for a week of work experience. A student at Jumeirah College, Francesca joined us to learn about the world of marketing communications. During a whirlwind week, Francesca spent time in each department shadowing our creative geniuses, technical gurus and virtuoso account managers. Here’s Francesca’s […]

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The post-digital age has greatly altered the relationship between businesses and their customers. With the shift in focus toward collaboration, the conventional structure of business relationships has been rendered irrelevant. In place of this structure is a dynamic which recognizes the rise in prominence of the consumer’s voice, which in turn has led to the […]

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In a rapidly evolving marketplace, knowing and taking advantage of emerging trends can help a business become more competitive. The same rings true for Internet advertising. But what exactly are these trends that businesses and their chosen Internet advertising agency should be aware of? One trend that began emerging last year, and that is predicted […]

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