I had an interesting exchange with a client recently. We are in the process of launching their new brand, which will be a high profile consumer brand. Unsurprisingly, they don’t want to put a foot wrong with the launch… you never get a second chance to make a first impression and all that! So, despite […]

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One of our main focuses in Omnia is to deliver high-performance websites that go beyond our clients’ expectations. In this post, we talk about some of the techniques that our Sitecore team uses to test and enhance the performance of Sitecore projects.   Stress Testing The first step in performance testing and tuning is to […]

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A tricky (brand) position

For a brand agency, there’s nothing more satisfying than when a client goes on to own its desired market positioning. But it’s easier said than done. Throughout the strategic phases of a brand development process, branding agencies spend lots of time labouring over Visions and Missions, Essences and Values. The fine art of crafting the […]

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There’s no doubt that social media has had a huge impact on the way brands can interact with audiences. In the last few years, due to the popularity of Facebook, Twitter and YouTube, the average person really doesn’t need to look much further for networking, news and entertainment. With over 1.4 billion people (That’s roughly […]

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The business landscape has evolved to a point where today’s enterprises are vastly different from their counterparts from a few decades ago. At the crux of this evolution are technological advances and changing consumer behavior. The digital age, in particular, has accelerated the pace of development across various industries. While many view today’s era as […]

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