We’re all about creating and maintaining an editorial social media calendar, and pre-scheduling the distribution of content in advance, however, we can’t stress how important it is to make sure your social media continues to be sensitive to your location, happenings and, most importantly, real-time.   And, if that means we have to break the carefully […]

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Facebook wants to make it easier for people to find local news from vetted sources.   “Today In” (currently available in six US cities), will bring together algorithm content from selected publishers and the local news partnership team. This news comes exactly one year after the launch of the Facebook Journalism Project. This was launched shortly […]

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Just. Wow. Usage of Facebook Live reached record levels this New Years Eve providing more evidence of how popular live-streaming via social networks have become.   Facebook introduced it’s Live With feature in May, enabling users to invite guests to join their livestreams. The number of people using the feature on New Year’s Eve was […]

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As content marketers, we have a responsibility to our clients and our audiences. From start to finish, every piece of content we create and share with the world must solve a problem for those who read it. After combing through some online content, we found the most eye roll-inducing pieces and offer up some alternatives […]

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Hootsuite have updated their metrics and we’re excited. As much as we loved old Hootsuite Analytics (Old Reports), we know we’ll love the new Hootsuite Analytics even more. Take a look at the 2018 updates we’ve seen so far: Powerful Overviews: See all the metrics that matter the most without having to run a report. Interactive Reports: Slice […]

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