If you’re involved in marketing, the chances are you’ve heard of Snapchat – one of the latest social media channels to burst into global prominence. The booming social media platform is attracting users from around the world. But does it have any place in the corporate world? And more importantly, could your business benefit from […]

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I had an interesting exchange with a client recently. We are in the process of launching their new brand, which will be a high profile consumer brand. Unsurprisingly, they don’t want to put a foot wrong with the launch… you never get a second chance to make a first impression and all that! So, despite […]

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One of our main focuses in Omnia is to deliver high-performance websites that go beyond our clients’ expectations. In this post, we talk about some of the techniques that our Sitecore team uses to test and enhance the performance of Sitecore projects.   Stress Testing The first step in performance testing and tuning is to […]

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A tricky (brand) position

For a brand agency, there’s nothing more satisfying than when a client goes on to own its desired market positioning. But it’s easier said than done. Throughout the strategic phases of a brand development process, branding agencies spend lots of time labouring over Visions and Missions, Essences and Values. The fine art of crafting the […]

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There’s no doubt that social media has had a huge impact on the way brands can interact with audiences. In the last few years, due to the popularity of Facebook, Twitter and YouTube, the average person really doesn’t need to look much further for networking, news and entertainment. With over 1.4 billion people (That’s roughly […]

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