Study found that social media is the most effective way to connect.   Millennial-focused publisher Bustle conducted social media research to help brands understand those consumers a bit more. The survey polled 1,000 women in the Bustle Hive–a community of over 5,000 Bustle, Romper and Elite Daily readers between the ages of 18 and 34 […]

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Instagram polls present a number of compelling opportunities for brands. While currently only an organic feature, Instagram polls present a number of compelling opportunities for brands. It gives us a chance to elicit real time consumer feedback, crowdsourced decision making and potential remarking opportunities based on consumer-provided responses.   Need ideas?   ASK YES/NO QUESTIONS […]

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We’re all about creating and maintaining an editorial social media calendar, and pre-scheduling the distribution of content in advance, however, we can’t stress how important it is to make sure your social media continues to be sensitive to your location, happenings and, most importantly, real-time.   And, if that means we have to break the carefully […]

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Facebook wants to make it easier for people to find local news from vetted sources.   “Today In” (currently available in six US cities), will bring together algorithm content from selected publishers and the local news partnership team. This news comes exactly one year after the launch of the Facebook Journalism Project. This was launched shortly […]

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Just. Wow. Usage of Facebook Live reached record levels this New Years Eve providing more evidence of how popular live-streaming via social networks have become.   Facebook introduced it’s Live With feature in May, enabling users to invite guests to join their livestreams. The number of people using the feature on New Year’s Eve was […]

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