How to Measure Brand Equity

6 Things to Consider Before Jumping Into Market Research   A brand is a logo, symbol, or name associated with a product. The impact that a brand has on consumer purchases or perceptions about a product is known as brand equity. The word equity indicates that an asset has been generated. In brand equity, the […]

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The power of influencers

Harness the power of influence   In today’s highly interconnected world, word of mouth could be your most powerful marketing tool. So who is influencing the decisions of your target market? Traditional marketing and advertising have been superseded by a multitude of methods to develop relationships with potential customers via social media and online content. […]

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It’s almost possible to hear the sigh from marketers around the country… as if there isn’t enough to fit into every day, they’re now expected to become a psychology expert too?! Well, not exactly. But if marketers want to ensure their communications strategies thrive in 2017, they need to know a few things about cognitive […]

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If you’ve ever waited in long queues or stood in the rain waiting for a taxi, hope is at hand. As of today, customers will be able to book Dubai Taxis through the Careem mobile app. In a public-private partnership, the on-demand service has been expanded so users can now book Roads and Transport Authority (RTA) vehicles on the app. […]

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If you’re involved in marketing, the chances are you’ve heard of Snapchat – one of the latest social media channels to burst into global prominence. The booming social media platform is attracting users from around the world. But does it have any place in the corporate world? And more importantly, could your business benefit from […]

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