Content’s Growing Pains

I don’t get the recent fascination with content. It is neither ‘king’ nor something buzzy or new: we’ve being creating it since the dawn of time. Even ‘branded’ content has heritage: Nike’s ‘Just Do It’ (and the related activity) has being going since the late 80s. While I’m no Kristina Halvorson, I believe content’s allure is because, when done well, it can be powerful. It can […]

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Tired of seeing your logo squashed, or stretched… of comic sans cropping up in corporate presentations… of people going to town with clipart… or brochures liberally sprinkled with images of generic businessmen shaking hands? If you’ve invested significant sums, not to mention blood, sweat and tears on your brand identity, seeing it compromised by poor […]

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If you’ve been living under a rock, in a cave, or somewhere that doesn’t have a good Wi-Fi signal; you’ve probably heard of Instagram. But it’s less certain if you’ve actually ‘hearted’ a few pictures for yourself. Instagram isn’t just about selfies and cute fluffy dog pictures anymore. Although, goodness knows you can find those […]

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How to Measure Brand Equity

6 Things to Consider Before Jumping Into Market Research   A brand is a logo, symbol, or name associated with a product. The impact that a brand has on consumer purchases or perceptions about a product is known as brand equity. The word equity indicates that an asset has been generated. In brand equity, the […]

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The power of influencers

Harness the power of influence   In today’s highly interconnected world, word of mouth could be your most powerful marketing tool. So who is influencing the decisions of your target market? Traditional marketing and advertising have been superseded by a multitude of methods to develop relationships with potential customers via social media and online content. […]

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