Astronaut Alan Shepherd once mused: “It’s a very sobering feeling to be up in space and realize that one’s safety factor was determined by the lowest bidder on a contract.” While creative agencies don’t quite take people’s lives into their hands, they do play a crucial role in the survival and prosperity of companies. After […]

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Content’s Growing Pains

I don’t get the recent fascination with content. It is neither ‘king’ nor something buzzy or new: we’ve being creating it since the dawn of time. Even ‘branded’ content has heritage: Nike’s ‘Just Do It’ (and the related activity) has being going since the late 80s. While I’m no Kristina Halvorson, I believe content’s allure is because, when done well, it can be powerful. It can […]

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Tired of seeing your logo squashed, or stretched… of comic sans cropping up in corporate presentations… of people going to town with clipart… or brochures liberally sprinkled with images of generic businessmen shaking hands? If you’ve invested significant sums, not to mention blood, sweat and tears on your brand identity, seeing it compromised by poor […]

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If you’ve been living under a rock, in a cave, or somewhere that doesn’t have a good Wi-Fi signal; you’ve probably heard of Instagram. But it’s less certain if you’ve actually ‘hearted’ a few pictures for yourself. Instagram isn’t just about selfies and cute fluffy dog pictures anymore. Although, goodness knows you can find those […]

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How to Measure Brand Equity

6 Things to Consider Before Jumping Into Market Research   A brand is a logo, symbol, or name associated with a product. The impact that a brand has on consumer purchases or perceptions about a product is known as brand equity. The word equity indicates that an asset has been generated. In brand equity, the […]

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