A tricky (brand) position

For a brand agency, there’s nothing more satisfying than when a client goes on to own its desired market positioning. But it’s easier said than done. Throughout the strategic phases of a brand development process, branding agencies spend lots of time labouring over Visions and Missions, Essences and Values. The fine art of crafting the […]

Read article

I had an interesting exchange with a client recently. We are in the process of launching their new brand, which will be a high profile consumer brand. Unsurprisingly, they don’t want to put a foot wrong with the launch… you never get a second chance to make a first impression and all that! So, despite […]

Read article

There’s no doubt that social media has had a huge impact on the way brands can interact with audiences. In the last few years, due to the popularity of Facebook, Twitter and YouTube, the average person really doesn’t need to look much further for networking, news and entertainment. With over 1.4 billion people (That’s roughly […]

Read article

The business landscape has evolved to a point where today’s enterprises are vastly different from their counterparts from a few decades ago. At the crux of this evolution are technological advances and changing consumer behavior. The digital age, in particular, has accelerated the pace of development across various industries. While many view today’s era as […]

Read article

We had the pleasure of welcoming Francesca Boni to the team for a week of work experience. A student at Jumeirah College, Francesca joined us to learn about the world of marketing communications. During a whirlwind week, Francesca spent time in each department shadowing our creative geniuses, technical gurus and virtuoso account managers. Here’s Francesca’s […]

Read article

Plan your project with us.