Background
Abu Dhabi Islamic Bank is a leading provider of Islamic financial solutions for the global community.
The Challenge
ADIB engaged Omnia to develop an online campaign that would remain true to its traditions while avoiding stereotypical Ramadan imagery and messaging. The microsite needed to both spark emotion and dreams, while reinforcing brand awareness.
The Solution
Omnia created a microsite to run throughout the month of Ramadan. The dynamic and engaging site gave customers and the general public an opportunity to enter wishes onto the site and spread their own personal Ramadan greetings to friends. The site also gave visitors the chance to win a very special Omrah travel package.
This viral campaign promoted the ethos of the ADIB brand, while spreading the Ramadan message over the globe.
