Need the perfect royalty free music for your video project? Finding free AND legal music for your videos can be difficult. The right track can transform your video and wow your audience so the last thing you want is an unexpected copyright claim. To avoid the frustration of YouTube removing/muting your video, we’ve put together […]

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Why Do Hashtags Matter? Hashtags are an integral part of Social Media. They can do everything from help you expand your reach and connect to new customers, to track user-generated content (UGC) or spark discussion. Now, let’s look at 3 ways your business can use hashtags more effectively (primarily on Twitter & Instagram).   1.Use Multiple Location to Build on Local […]

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Did you know that over $1 billion dollars was spent on Instagram influencer marketing in 2017? As Social Media Strategists it worries us when we see brands collaborating with fake influencers. It’s incredibly easy, cheap and tempting to buy followers and likes – you can even buy Instagram followers from vending machines! So how can you identify fake influencers and find authentic […]

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Study found that social media is the most effective way to connect.   Millennial-focused publisher Bustle conducted social media research to help brands understand those consumers a bit more. The survey polled 1,000 women in the Bustle Hive–a community of over 5,000 Bustle, Romper and Elite Daily readers between the ages of 18 and 34 […]

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Instagram polls present a number of compelling opportunities for brands. While currently only an organic feature, Instagram polls present a number of compelling opportunities for brands. It gives us a chance to elicit real time consumer feedback, crowdsourced decision making and potential remarking opportunities based on consumer-provided responses.   Need ideas?   ASK YES/NO QUESTIONS […]

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We’re all about creating and maintaining an editorial social media calendar, and pre-scheduling the distribution of content in advance, however, we can’t stress how important it is to make sure your social media continues to be sensitive to your location, happenings and, most importantly, real-time.   And, if that means we have to break the carefully […]

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Facebook wants to make it easier for people to find local news from vetted sources.   “Today In” (currently available in six US cities), will bring together algorithm content from selected publishers and the local news partnership team. This news comes exactly one year after the launch of the Facebook Journalism Project. This was launched shortly […]

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Just. Wow. Usage of Facebook Live reached record levels this New Years Eve providing more evidence of how popular live-streaming via social networks have become.   Facebook introduced it’s Live With feature in May, enabling users to invite guests to join their livestreams. The number of people using the feature on New Year’s Eve was […]

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As content marketers, we have a responsibility to our clients and our audiences. From start to finish, every piece of content we create and share with the world must solve a problem for those who read it. After combing through some online content, we found the most eye roll-inducing pieces and offer up some alternatives […]

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Hootsuite have updated their metrics and we’re excited. As much as we loved old Hootsuite Analytics (Old Reports), we know we’ll love the new Hootsuite Analytics even more. Take a look at the 2018 updates we’ve seen so far: Powerful Overviews: See all the metrics that matter the most without having to run a report. Interactive Reports: Slice […]

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