ADNOC One

Omnia is proud to announce the deployment of ADNOC One, the unified ADNOC Group website. This is a significant milestone in the oil and gas giant’s history, with their 12 businesses merging under one brand and digital platform. Omnia has spent many months developing the digital unification strategy, executing the new brand online and developing […]

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Astronaut Alan Shepherd once mused: “It’s a very sobering feeling to be up in space and realize that one’s safety factor was determined by the lowest bidder on a contract.” While creative agencies don’t quite take people’s lives into their hands, they do play a crucial role in the survival and prosperity of companies. After […]

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Content’s Growing Pains

I don’t get the recent fascination with content. It is neither ‘king’ nor something buzzy or new: we’ve been creating it since the dawn of time. Even ‘branded’ content has heritage: Nike’s ‘Just Do It’ (and the related activity) has being going since the late 80s. While I’m no Kristina Halvorson, I believe content’s allure is because, when done well, it can be powerful. It can […]

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Tired of seeing your logo squashed, or stretched… of comic sans cropping up in corporate presentations… of people going to town with clipart… or brochures liberally sprinkled with images of generic businessmen shaking hands? If you’ve invested significant sums, not to mention blood, sweat and tears on your brand identity, seeing it compromised by poor […]

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If you’ve been living under a rock, in a cave, or somewhere that doesn’t have a good Wi-Fi signal; you’ve probably heard of Instagram. But it’s less certain if you’ve actually ‘hearted’ a few pictures for yourself. Instagram isn’t just about selfies and cute fluffy dog pictures anymore. Although, goodness knows you can find those […]

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How to Measure Brand Equity

6 Things to Consider Before Jumping Into Market Research   A brand is a logo, symbol, or name associated with a product. The impact that a brand has on consumer purchases or perceptions about a product is known as brand equity. The word equity indicates that an asset has been generated. In brand equity, the […]

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The power of influencers

Harness the power of influence   In today’s highly interconnected world, word of mouth could be your most powerful marketing tool. So who is influencing the decisions of your target market? Traditional marketing and advertising have been superseded by a multitude of methods to develop relationships with potential customers via social media and online content. […]

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It’s almost possible to hear the sigh from marketers around the country… as if there isn’t enough to fit into every day, they’re now expected to become a psychology expert too?! Well, not exactly. But if marketers want to ensure their communications strategies thrive in 2017, they need to know a few things about cognitive […]

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If you’ve ever waited in long queues or stood in the rain waiting for a taxi, hope is at hand. As of today, customers will be able to book Dubai Taxis through the Careem mobile app. In a public-private partnership, the on-demand service has been expanded so users can now book Roads and Transport Authority (RTA) vehicles on the app. […]

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If you’re involved in marketing, the chances are you’ve heard of Snapchat – one of the latest social media channels to burst into global prominence. The booming social media platform is attracting users from around the world. But does it have any place in the corporate world? And more importantly, could your business benefit from […]

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