A tricky (brand) position

For a brand agency, there’s nothing more satisfying than when a client goes on to own its desired market positioning. But it’s easier said than done. Throughout the strategic phases of a brand development process, branding agencies spend lots of time labouring over Visions and Missions, Essences and Values. The fine art of crafting the […]

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There’s no doubt that social media has had a huge impact on the way brands can interact with audiences. In the last few years, due to the popularity of Facebook, Twitter and YouTube, the average person really doesn’t need to look much further for networking, news and entertainment. With over 1.4 billion people (That’s roughly […]

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The business landscape has evolved to a point where today’s enterprises are vastly different from their counterparts from a few decades ago. At the crux of this evolution are technological advances and changing consumer behavior. The digital age, in particular, has accelerated the pace of development across various industries. While many view today’s era as […]

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We had the pleasure of welcoming Francesca Boni to the team for a week of work experience. A student at Jumeirah College, Francesca joined us to learn about the world of marketing communications. During a whirlwind week, Francesca spent time in each department shadowing our creative geniuses, technical gurus and virtuoso account managers. Here’s Francesca’s […]

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The post-digital age has greatly altered the relationship between businesses and their customers. With the shift in focus toward collaboration, the conventional structure of business relationships has been rendered irrelevant. In place of this structure is a dynamic which recognizes the rise in prominence of the consumer’s voice, which in turn has led to the […]

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In a rapidly evolving marketplace, knowing and taking advantage of emerging trends can help a business become more competitive. The same rings true for Internet advertising. But what exactly are these trends that businesses and their chosen Internet advertising agency should be aware of? One trend that began emerging last year, and that is predicted […]

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